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Why Failing Is Necessary for Creativity

Atychiphobia is not a word that pops up in many conversations around the water cooler at work. Yet fear of…

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Why Health Care Needs Creative Thinking More Than Ever

New technologies are creating health data faster than experts can comprehend it. A Q&A with Joel Dudley, director of biomedical…

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Why most brainstorms don’t work

In 1939, a marketer named Alex Osborn needed ideas for an ad campaign. He wanted to push his company outside…

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INNOVATION TOP OF THE AGENDA FOR SWEDISH GOVERNMENT AGENCIES

Innovation work at Swedish government agencies is at an exciting stage. More and more agencies realise that working with innovation…

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Creativity is very logical

All of my life, people have told me that I am creative — or crazy — and I have come…

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Ten projects in a ‘once-in-a-lifetime’ UK festival of creativity

‘UNBOXED; Creativity in the UK’ is a once-in-a-lifetime celebration of creativity, taking place across England, Northern Ireland, Scotland, Wales and…

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Is Lateral Thinking Necessary for Creativity?

Lateral thinking is such a familiar concept that it’s virtually synonymous with ‘creative thinking’. The phrase ‘lateral thinking’ is frequently…

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Creative thinking for the 21st century

One look at any news website will teach you this: we are facing major challenges over the next decades of…

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Delivering creativity in the workplace

More than 50% of economic growth in the twenty first century came from products and services that were either in…

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